Hi guys!, I know you must have heard of the cliche ‘Google it’ or ‘check online’, that defines the lifestyle of today. Search engine has become the answer to almost every question or need of man. According to Google, 80% of today's customers would ‘search’ about goods or service they need before they take any monetary action. This means that before a customer walks into that photography studio, or your fashion design shop, they must have ‘searched’ and ‘seen’ you  business online using search engine. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

WHAT IS SEO

Search Engine Optimization (SEO) is an important and crucial part of digital marketing or online marketing. Over the years, the demand for SEO has increased as search has become a part of our contemporary lifestyle, and businesses are shifting their attention away from traditional marketing to internet marketing. SEO in simple terms is simply a process or method by which you ensure the visibility of your webpage and its contents on search engine result pages (SERPs). No two way about it, if you want anyone to see that business of yours after searching, SEO seems your best bet.

BENEFITS OF SEO

Although this involves some work and technical expertise, but the benefits are justifiable.  People go on search to seek informations and solutions to their needs. Creating a website with good site architecture and clear navigation is one of the ways to enable search engines to easily index your website. The process also provides visitors on your website a good user experience and by so doing encourages them to visit your website again. The amount of traffic generated through search engines to websites is of a very substantial percentage and that goes to show the importance of having an optimised website.

CREATE AND OPTIMIZE YOUR LOCAL BUSINESS PAGE

Creating a local business page with search engines especially Google is one of the first crucial step your business should take. All you will need to do is fill out your business information such as location, phone number,  Opening and Closing hours, etc. and then you’ll be all set with an account. Optimizing your local page is another SEO strategy that your business needs to take advantage of by giving out useful and detailed information on the service you render which makes the customer understand your business well and wants to do some transaction. Uploading pictures and short videos have been seen to be effectual in local business pages as it decreases the sales cycle.

RETURN ON INVESTMENT

Finally, Compared to the costs associated with other forms of online marketing such as PPC advertising or social media marketing program, SEO provides fairly good ROI.  A proper SEO program often time produces rewards over a long term compared to PPC or Social Media drive that last just for the duration of the campaign. This implies that you have to optimize your business on search engine NOW!!!. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding online, SEO remains one of the single most important components of any organization’s marketing efforts and online presence.