Creating a shareable content on Facebook,Youtube, Instagram, Whatsapp, Twitter and blogs requires a deliberate and conscious effort by the content creator. To create this kind of content, you will need to appeal to the emotional or rational truth of your target audience. Your customers will connect to a content that has a “big idea” that is representative of their truths and pain points. This “big idea” must come from a place of in-depth insight,...

Social (Spatial) distancing, Travel restrictions, Self-isolation and lockdown are the new normal caused by the covid-19 pandemic. This new normal has caused disruption in consumer behaviour, spending power and habit, which has drastically altered how and where consumers choose to spend their hard-earned cash.  The implications of this New-Normal is that consumers will begin to search for products/services around them due to safety issues. “Near m...

I never really wanted to buy. I just wanted to take a tour of the watch shop. Truth be told, I’ve got a great deal of interest in timepieces. Quietly admiring some “A. Lange & Sohne” collections, a young and pretty lady, furnished with a gorgeously charming and melodic voice, interrupted my musings, saying “Hello sir, My name is Chappy and you’ve got a whole lot of history on your hands”. I was enchanted with her knowledge of history. Her eve...

Hey, is social media really working for your business? Or your strategy has been consistent with the popular song, “One day one day, e go better”? Do you feel confused about which platform to be used to promote your business? Baffled as to why you can’t seem to grow your followers?

Hi guys, do you know that a well produced, quality wireframe is a critical phase in the creative process and could make all the difference while working with different stakeholders? This question is relevant in this part of the world where due process and step by step approach is neglected. The need to create an acceptable blueprint for any website which would aid users accessibility has become germain in this ever innovative world. Please allow me to explore the “what” and “How” of wireframes briefly before talking about the “Why”.