Our discussion today is hinged on the benefits of building Trust online. Trust is a virtue, trust is the essence of life, trust is everything and trust really matters in our day to day living. Trust is the assured reliance on the character, ability, strength, or truth of someone or something.

Yours is a company that offers its product and services online to drive profitable action from customers or your brand is one that shares content about your business niche regularly?

One of your initial headaches in the IT space will be how to actually get your targeted audience to be able to Trust you to the extent of parting with their money, and engaging with your contents online, without having to have see you physically or verify your information before sharing it down line and yet still having faith in doing business with you. A major challenge to businesses in the Digital world is how to get customers to believe first in the company and secondly, in its offerings, the duo if done properly,  will no doubt lead to profitable customer action.

#1 RELIABLE SOURCE OF INFORMATION FOR CUSTOMERS

Businesses that have successfully built trust online with their customers will realize that they soon become thought leaders and the go-to source for all industry-related problems. This helps businesses earn free media coverage and elevates them above the competition.

#2: INFLUENCE PURCHASING DECISION OF CUSTOMERS

An online stat (www.reputationx.com) shows that more than 90% of online customers take profitable marketing decision towards businesses they Love and Trust. Internet users generally would drop the dollar when they have felt that an organization has earned their trust online.

#3BRAND GROWTH

Trusted companies will be more successful in doing business with their existing customers and in converting visitors to customers. This would improve the company’s profit margin. A business doing internet marketing and thereafter, successfully built trust online would instantly be a global player which can compete with the big guns of its niche.

#4 LONG TERM COMPETITIVE ADVANTAGE

A trusted brand and strong relationships based on customer needs will contribute to the long-term success of the organization. This allows the organization to give contents to base on the personas of the company which would give it edge over other organizations of its niche.

#5 CUSTOMERS LOYALTY TO BRAND

One major merit of building trust online is that it helps build the loyalty of customers to that brand. Brands that have loyal customers Such that you don’t have to worry about them liking, sharing and buying your products or services online.

Watch out for the next article that shares more light on HOW to build TRUST online. I do hope it would be insightful and helpful to you and your business. Until then, have a good week.

 Thanks to Akande Augustine Shina for his contributions to this short piece.

Feel free to add your comments and thoughts about building trust online.